Shut Out a Sale - Solution:
If any of your cabinets or closet doors stick, you can be
sure they will also stick in a prospect’s mind. Don’t try to
explain away sticky situations. A little effort on your part
can smooth the way toward a well-deserved closing.
Not Thinking About Safety -
Solution: Homeowners learn to live with all kinds of
self-set booby traps: roller skates on the stairs, festooned
extension cords, slippery floor mats/rugs, and low-hanging
overhead light fixtures. Make your residence as non-perilous
as possible for uninitiated visitors.
Grocery Store Bulletin Boards -
Solution: Does anyone ever actually read these? I
hear that some sellers spend the entire day driving all over
the county, placing their home brochures on bulletin boards
around Utah County. This will not sell your home or even get
you a serious lead. Don’t waste your time. This is an
ineffective means of advertising.
Getting Frustrated by Activity -
Solution: Sellers often become frustrated with the
amount of calls and activity they are getting on their home.
Carefully re-evaluate your marketing and price. Consider
hiring a Realtor at this point. I recently sold the Owens’
home. The home actually sold to my first buyer.
Unfortunately, the Owens’ had been trying to sell their “For
Sale by Owner” home for 10 months with over a hundred
showings. Getting one qualified buyer excited about a home
is all it takes.
Not Providing Easy Access for
Showings - Solution: If a qualified buyer calls to
see your home, you must accommodate your new customer as
soon as possible. If your home is easy to show, more
prospective buyers will see it, therefore, improving your
odds of getting the deal you want. Realtors use convenient
keyboxes, which enables the sellers to leave before the
showing or have their home shown when they’re gone.
Not “Staging” Your Home Correctly -
Solution: Create more light, make sure your house
smells fresh, or otherwise improve the ambience.
Believing the Selling Property is
Seasonal - Solution: Don’t base your selling
decisions on the seasons.
Homes sell year ‘round in Utah County.
Pricing Your Property Too Low -
Solution: Believe it or not some sellers price their
homes too low. Be sure to have a professional opinion from
an experienced Real Estate Broker about your home’s value. I
would be happy to provide you with a free market analysis.
Just call me.
Delivering Flyers to Neighbors -
Solution: This is another marketing strategy that is
a waste of time. Your neighbors will see that your home is
for sale and will surely grab a flyer if they have a friend
that may be interested.
Selling Part 1 of 4
Selling Part 2 of 4
Selling Part 3 of 4
Selling Part 4 of 4